During the Summer, we all take time off to enjoy sunshine and ice-cream. SEO updates, however, never rest; not even in a hammock. Luckily, Google’s Webmaster Blog keeps the developer community up to speed on changes to the search engine’s algorithms.
We would like to make your transition a little easier with a condensed summary of what you missed while on the beach this Summer. You’re welcome.
With the DMOZ (Directory Mozilla), or The Open Directory Project, now closed, Google will have to pull page “snippets” from a site’s meta descriptions. “Snippets” are the small blurbs the search engine displays to help users know what a site is all about. When a site’s meta description was lacking, or unclear Google would pull a higher quality blurb from DMOZ.
What this means for you: Now that DMOZ is no longer available, developers should ensure their meta content is as informative as possible. Content uploaders aren’t off the hook! Make sure if you are uploading content to your site you check that your meta-tags are filled out.
reCAPTCHA for Android API
reCAPTCHA, the technology that confirms you are not “a robot,” released an Android API. With this new mobile API, users can now enjoy Google Play products without interruption. Mobile developers can now use the same API for user and device attestations, decreasing security risks.
What this means for you: If you enable the reCaptcha on an Android API, there will be less time spent deleting spammy comments and more time providing personalized responses to valuable leads.
Google for Jobs Update
Queries will now have a job listing preview. Jobseekers using Google can find employers through the new preview option and filter jobs by location and title. To make your company’s job listings on Google follow their job posting structure and submit a sitemap.
What this means for you: Slack, email, or walk over to the HR department and let them know about this trendy new way to share job listings. They are going to want to know and you will get brownie points without actually having to bake brownies (double win)!
Looks like even Google takes a summer break! You’re off the hook for this month.
Image Search Badges
On mobile devices, image thumbnails will now include badges. Google’s current badges include the tags: recipes, GIFS, products, and videos. Badged images help bring in targeted audiences; they classify your site’s specific content for users. To see if your site is capable of employing badges, visit this Google-suggested tool.
What this means for you: If you want search engine users to be able to employ Google’s new badges to find you, make sure you have the proper data structure set up in your code: Recipe Markups, Product Markup, and Video Markup.
New Search Features
Google added new features to their search console to help developers pin down where they can improve their SEO. The “actionable insights” feature will help developers find the “root cause” of their coding issues that lead to poor SEO and then track the improvements as they occur post redesign. Developers are now able to share action items within their team. Finally, testing tools have been added to cut down on recrawl time.
What this means for you: You will have that 3rd quarter marketing meeting in the bag with actionable insights for improving your SEO.
Now that you’ve been caught up on the updates Google has made from June to August of 2017, we hope the only thing you’ll have to explain away to your colleagues is that awkward sunglass tan.