Last Friday we had our first ever Drupal AMA with two of our very own Blue Coda development experts! Perhaps you were able to join, and you are looking for a recap— or maybe you missed it and wanted to see what insights were shared!
Without background on where you users are coming from, what they are clicking on, and whether they are converting you are shooting in the dark with your website. A website without data-informed decision making, or without clear user paths along the sales funnel, is a relatively worthless business asset. (If you even dare call it an “asset.”)
When evaluating content management systems (CMS/WCM) or web experience management (WEM) systems, there are many factors to consider. One of the biggest decisions for your organization is whether to purchase a commercial off-the-shelf CMS or acquire a free open-source solution.
Is your site lagging? Not performing quite as well as it used to? On the surface, this may not seem like a high priority issue, but here are five reasons why your site speed should be on the top of your to-do list.
When we kick off a site rebuild for a client, it’s common for the client to cite advice they’ve heard about website “best practices.” What’s even more common during these recitations is a sense of distrust in the advice. Does my website that sells industrial-grade steel slicing equipment to factories really need to tweet about it? Does my website about celebrity gossip really need to connect with working professionals on LinkedIn?
When we build sites for clients, we try to make them as future-friendly as possible. That is, we try to find the sweet spot of technology that's modern and going to be used for years to come, but is well supported and won't slow down development. Below are a few of the technologies we try to use on new site builds — as long as they best fit the client's needs.
Landing Pages, defined simply, are conversion tools. The primary goal of top-of-the-funnel landing pages is to turn an anonymous visitor into a named lead. This exchange grants permission to market directly to them, and, through lead nurturing, hopefully, turn them into a customer.
There’s no shortage of tools that claim to make project management easier for marketers. What there is a shortage of, however, are tools that have delivered on this promise. I’m talking about a tool that makes a noticeable, sustained difference in the efficiency and efficacy of my team’s efforts.
What does it look like when you go to add content to your website? Are there different content categories? Are they intuitive? Did you strategize what types of content you would be able to input or did your developers just hand over a website?
Should you create an automated migration to dump all your old content into your nice new design, or should you painstakingly rewrite every bit of content and edit every photo, and manually add them to the new site?
Jira is a great tool for organizing workflow when developing websites in a team. It provides a useful interface for working in an agile environment. You can organize projects into sprints—short periods of time in which specific goals and tasks are set—and then break the sprint up into small units of work, called stories.