Blue Coda launched two sites for Mass Senior Care, the Association site and the Foundation site, at the beginning of September 2009.
These sites, which were launched in coordination with a multi-month marketing strategy, are now helping members and site visitors better access information. A major component of this project was the integration of Avectra, an association management system (also known as a CRM tool), with the Ektron content management system (CMS). Whereas Avectra makes it significantly easier to manage the association's membership base, the Ektron CMS allows the staff to edit and grow the public facing Web sites without needing developers.
