Our Expertise

At Blue Coda, we'll inspire you to strive for more and bridge the gap between where you are and where you want to be.

Your typical online marketing, design or IT firm can't match our commitment to your success — or our robust mix of service offerings.  Our expertise ensures that we successfully translates our client's vision to the Web on every project.

Please choose from the links below for more information:

Strategy  

What are your organization's goals, and how can you leverage the Web to meet them? How are you going to reach your audience? At Blue Coda, we'll show you how to master the Web and stay ahead of the pack.

We firmly believe the planning done at the beginning of a project means everything, so we spend the necessary time up front to ask you the tough questions. By gaining a full understanding of your goals and needs, we can determine what solution will be the best possible fit for you — and ensure your Web site can grow with your organization.

Here are some of the questions we ask in our initial planning sessions:

  • Who are you and what differentiates you from the competition?
  • What are the top three goals you wish to achieve with your Web site?
  • Is there consensus among all project stakeholders?
  • What new technologies are available to help you better leverage the Web?
  • How will you measure a successful implementation?

Interested in learning more?

Design  

Does your online presence stand out from the pack? And is that presence meeting your online objectives? At Blue Coda, we'll help you captivate your audience and realize your vision.

Understanding the importance of design in your overall Web strategy is critical to a successful Web solution. Our user-centric designs reflect the unique attributes of your organization and address the specific needs of your target audience. Will we challenge your thinking? Absolutely. Will you be thrilled with the results? Without a doubt.

Here are some typical questions we ask in our brainstorming sessions:

  • Why is the design important?
  • How can the design impact the strategy objectives?
  • How might a unique design allow you to gain an advantage over your competitors?
  • Should the site be design-driven or content-driven?

Our work is guided by our 3-2-1 Design approach, a collaborative process that aims to provide you with plenty of design options. As we progress, incorporating your feedback at every turn, each successive design gets closer to your ideal end result until we have captured your vision.

Interested in learning more?

Technology  

Would you like the ability to manage your finished Web site, saving time and money for your organization? Do you know how to properly evaluate the technology alternatives available to you? At Blue Coda, we'll present you with the best options — simplified.

Whatever your technology requirements, we can handle them. We'll match your needs with a top-flight off-the-shelf product, a widely used open source application, or a completely customized tool we build from scratch.

We specialize in delivering sites you can manage yourself. We'll train your staff or integrate a solution that will allow for content management through a Web browser. After all, you shouldn't need to hire a Web developer each time you want to change existing content.

Here are some key questions we ask with regard to Web technology:

  • What are your most frustrating challenges and issues?
  • How might we leverage Web technology to get ahead of the competition?
  • How can technology make the Web site and organization more efficient?
  • What are your maintenance needs?

Interested in learning more?

Analytics  

Once your Web solution goes live, how do you determine whether the project was successful? Are you able to easily track your site's performance, ensuring you meet your monthly or quarterly goals?

The best design and technology solutions mean little if you can't track site activity. At Blue Coda, we'll give you the necessary tools to gauge your success.

Measuring the post-launch performance of your Web solution is one of the most often neglected steps of any implementation. So we start our analytics discussion by asking important questions like these up front:

  • Where is most of your site traffic coming from?
  • At what times of day are site visitors the most active?
  • When is an ideal time to update new content?
  • Are there important pages or articles that should be more visible to your visitors?

By integrating a Web statistics program into your Web site and training your staff on tracking and analyzing the results, you'll be well on your way to successfully measuring the results of your Web solution.

Interested in learning more? Request a consultation.