Next month you will receive a complete Blue Paper detailing this topic. For now, there are 5 SIMPLE TASKS you can do IMMEDIATELY to improve your website's content.

Here are the 5 steps:

1. Identify the TARGET AUDIENCE for your website and determine why they would visit your website.
   
   
2. Ask yourself what is going to separate you from your competition and how your clients will BENEFIT from using your products or services.
   
   
3. Create EDUCATIONAL content based on your benefits. Supply your target audience with usable information but KEEP IT CONCISE.
   
   
4. Write in the ACTIVE VOICE as this will dramatically improve the clarity of your message.
   
   
5. Build rapport with your audience through CASE STUDIES and TESTIMONIALS.

We'll be sending out more information on this topic next month. Stay tuned! In the meantime, if you have any questions, email us.

Thank you!

Darrin Samaha
Production Lead

Blue Coda | Master the web, level the playing field.