Archimedes Systems, a company that creates web-based communication tools and financial calculators for clients in the financial services industry, reached out to Blue Coda to develop a site that could be easily navigated by its wide-ranging target audience.
The Challenge:
Blue Coda faced the challenge of creating a site that would highlight the capabilities of the three distinct lines of business of Archimedes Systems: College Planning, Personalized Communications and Retirement Planning. Each business line targets an audience with a different age range and set of financial goals.
"The Archimedes Systems Web site represents three drastically different financial services in a single, coherent website. We were presented an opportunity to try a different graphical approach; we ended up using white space to create a website that is rich in content yet visually stimulating and user friendly."
- Darrin Samaha, Client Services Lead
Here's how we did it:
Created two dynamic Flash components to showcase the three business lines and an impressive client list. Both components can be updated by the client without the need for a developer.
Reorganized all existing content into a new site architecture requiring significantly less clicks to reach each piece of content
Integrated an open source content management solution (CMS), reducing implementation costs while providing maximum control
Setup additional security measures, ultimately meeting the tough security requirements set by Archimedes Systems' clients
Provided full system training for staff on all site tools
Results:
The new Archimedes Systems Web site launched in October of 2008. The site has become an on-line anchor for the company's marketing efforts and is now used as a launching pad to all on-line demos.
