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The Blue Room Blog

When managing an online social community, creating user engagement is always one of the top priorities. For companies that focus on data-driven decision making, having access to a strong analytics engine for your community data is essential. However, where many off-the-shelf community platforms fall short is in the ability to track and report on data within the community.

The Importance of Great Landing Pages

Jun 24, 2014 | Jessica Pham
Landing Pages defined simply, are conversion tools. For our website,the primary goal is to turn an anonymous visitor into a named lead. This gives us permission to directly market to them, and hopefully turn them into a customer.
Social media is embedded in college campuses, everywhere from the dining halls to the classroom. Many higher education institutions aren’t aware of the advantages of social media and using its full potential
The purpose of a call to action is simple, guiding users to do things that achieve business goals. This is the end result you should be striving for when you create any CTA. When it comes to the web, you want your visitor to take action, maybe sign up for a newsletter or download an ebook. How to you achieve this?

Reasons Every Company Needs a CRM

May 05, 2014 | Darrin Samaha
A key system that is still overlooked by some organizations is the Customer Relationship Management system (CRM).

Building the Best Association Website of 2014

Apr 30, 2014 | Jason Schaffer
The Blue Coda team is very proud to announce that the website we designed and built for the National Apartment Association (NAA) has won the Internet Advertising Competition (IAC) award for the Best Association Website of 2014.

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With more and more people relying on mobile devices to look websites up on the go, it’s important to make sure that your website caters to this ever-growing demographic.