The Blue Room Blog
Just because someone has a journalism degree and years of experience in a newsroom, doesn’t automatically qualify them as a good fit for your content marketing team. Sure content marketing can’t be exclusively absorbed in-house, but contracting the right team of professionals to communicate your marketing message takes careful selection. In this article we’ll curate some of the handy tips offered by Software Advice Managing Editor, Holly Regan, in her recently published ‘Hire the Right Journalist for Your Content Marketing Team’.
Many higher education institutions struggle to keep up with the demands, expectations and innovations, in both the service provision and use, of web content management. Most senior members or staff don't have the time to implement changes or plan strategies, and those who do have responsibility for things like websites, blogs and student forums often find themselves without a coherent game plan.
Widen Enterprises has recently released Version 7.0 of their Digital Asset Management (DAM) software. Widen first released their DAM product in 1996, and this latest release represents the largest update in product history. It includes around 20 new features and native integrations for both Drupal and Wordpress.
Over the last several years, there has been a paradigm shift away from branded messaging and toward user generated content. The time of the auto-reply is over, users want an answer to what they are looking for immediately. To capitalize on these user requirements, companies have found creating and maintaining their own social communities as a great way to leverage social data and drive value.